Monday, September 14, 2009

Tunes you love !!!

I am a fan of serials like American Dreams, Monk, House M.D. to name a few and lot of times I had a feeling that wish I could have the Theme song to make it my Ringtone or something. It's like you fall in love with these serials so much that they become a part of your life.
So me and my wife always use to say that we should look for them and finally today I could spare some time to look for the tunes and guess what.. I stumbled upon this lovely site which only keep tracks of television serial Theme songs... the site is :
The site lets you download tunes and also send them to your friends and pals who would love to have them.. I just downloaded the tunes for the serials I mentioned above and they shall now be ringtones for my favorite people in my contact address of my Iphone
happy downloading....

What gift did we give our son on his birthday!!

I had shared with you all about the lovely Birthday Cake we had for my son's birthday. I thank you all on behalf of my friend who made that lovely cake.. for leaving your comments about the cake..

Here is what we, me and my wife gave our son on his birthday.. "mind you the list was long, but we could convince him to go with this for the time being..."

I am sure most of you might have heard if not have seen the movie Cars.. Me and my family are a die hard fan of this movie and every time we watch this movie we get to know something new about it.. 




Mega Bloks Disney Pixar Cars Mack and McQueen (7769)

Hours of building fun constructing and recreating Mack and Lightning McQueen's adventures on the road. Includes 40 Mega Bloks building toy blocks and special pieces. Features a buildable Mack and Lightning McQueen plus special parts. Mack's back door open

This was the most loved gift of all for my son... since his collection of the Cars character got a big leap by getting "Mac" whom he was longing for...Next in line is Sally ;)


Marketing & PR

I have subscribed to the Oracle recruitment blog & usually there are good to very good articles that I have read & sometimes shared with you all. Here is another article which I would want to share with you all, simply because of the thought that this article is talking about.

Its talking about getting back to basics, which I think is the key for any kind of job you are doing.. if your basics have been clear & you practice them well & adapt to the new tools available for you to make your job easier, it's the best thing you can do & achieve results.

Source: http://blogs.oracle.com/jobsatoracle/


I am going to be speaking at the RecruitTech Conference in Canberra in a few weeks time. I have been asked to speak about my blogging experiences and how it relates to the work I do as a Recruiter for Oracle. One of the things that I will be mentioning in my presentation is that in the recruitment industry I feel that as we increase our use of online social networks, we are increasingly defining and creating marketing material for our employment brand. This got me thinking, with all the bloggers and people sharing their thoughts and ideas on social networks are we inadvertently taking on marketing/branding responsibility for a companies products/services. If so should we continue to do so or should we water down our online communication and leave the marketing/branding/PR work to the marketing and PR professionals.

I wanted to get a viewpoint from someone in the marketing/media space to compare to my thoughts. Last week I came across the homepage of 
DTDigital (I think it is great that the DTDigital homepage is their blog). I have asked Alex Campbell from DTDigital to share his thoughts on the increasing number of people who are sharing their ideas and experiences online and if it is having an impact on traditional marketing.

Alex Campbell: I always start with the premise that the people deep inside a business have much more interesting and useful things to say about the business than its marketing and PR people do. For example I'm sure that spending a morning talking with one of Oracle's software engineers would be quite fascinating, whereas I wouldn't be too excited about spending even 10 minutes reading any company's press releases or marketing brochures. So the shift you're describing is great news for consumers. We all need to go back to first principles and re-think the way we view "corporate communications" to support and manage these new conversations that are taking place between employees and customers.

There has been a fundamental shift in the way that information is shared. Information is no longer in the hands of a few to distribute to the general population. Now anyone can create an online community to share their view points on the topic of their choice. This shift could not be better for consumers (and in recruitment for candidates).
We are now able to see and hear peoples experiences that they have had interacting with any range of companies. This could be anything from dealing with customer service to the way that people may have been treated during an interview process. I would much rather hear honest and open feedback to help me make up my mind about a product/company than have to rely solely on marketing material that may only highlight the positives to "get the sale" or attract candidates. As an example what is a greater way to demonstrate great service - a blog/comment from a customer on their real life experience (good or bad) with a company or a glossy PDF file highlighting only the selling points of a product/service.

If you have not read the book "
Groundswell" by co-written by Charlene Li - I would recommend going out to your local book store to buy it. I read Groundswell last year and in it there are some great examples of how companies are interacting with bloggers and communities to help them in achieving their business goals. Marketing and PR plays an important role in any company's business, however I think the goalposts of what they will be responsible for are changing. People are now pulling information from multiple sources to make decisions about a product or service. I think marketing/PR folks and bloggers are going to have a somewhat interdependent relationship with each other.
Bloggers are not blogging to take on a marketing/PR function - they are blogging because they are passionate about the products/services/companies they are writing about. Bloggers and Marketing/PR people are creating content for different reasons (for the most part), but whether they are trying to or not both are providing branding exposure to many of the companies out there.