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This is the story of people from 3Generations who have impacted the lives of us Indians in so many ways..

1) The beginnings of the Tata Group can be traced back to 1868, when Jamsetji Nusserwanji Tata established a trading company dealing in cotton in Bombay (now Mumbai), British India. This was followed by the installation of Empress Mills in Nagpur in 1877. Taj Mahal Hotelin Bombay (now Mumbai) was opened for business in 1903.

2) Sir Dorab Tata, the eldest son of Jamsetji became the chairman of the group after his fathers death in 1904. Under him, the group ventured into steel production (1905) and hydroelectric power generation(1910). After the death of Dorab Tata in 1934, Nowroji Saklatwala headed the group till 1938. He was succeeded by Jehangir Ratanji Dadabhoy Tata.

3) The group expanded significantly under him with the establishment of Tata Chemicals (1939), Tata Motors and Tata Industries (both 1945), Voltas (1954), Tata Tea (1962), Tata Consultancy Services (1968) and Titan Industries (1984). Ratan Tata, the incumbent chairman of the group succeeded JRD Tata in 1991.

The list can go on.. but then we all know.. how great the Tata Brand has being.. and again this brand is gearing up to affect millions of lives in India on the occassion of Diwali...!! the official 3G Life website

TATA DOCOMO is a Tata Teleservices Limited's (TTSL) cellular service provider on the GSM platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand "TATA DOCOMO" and has also been operates in 18 telecom Circles.

It offers both prepaid and postpaid GSM cellular phone in 18 circles including Madhya Pradesh & Chhattisgarh, Orissa, Maharashtra & Goa,Punjab, Haryana, Uttar Pradesh, Karnataka, Kerala, Tamil Nadu, Chennai, and West Bengal. It has become very popular with its one second pulse especially in semi-urban and rural areas. They are launching their service from the south of India to central, east and north.

On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo paid 5864.29 crores for spectrum in 9 circles. The circles it will provide 3G in are Gujarat, Haryana, Karnataka,Kerala, Madhya Pradesh & Chhattisgarh, Maharashtra (excluding Mumbai), Punjab, Rajasthan and Uttar Pradesh (West).

Tata Teleservices (TTSL) will become first private sector telcom company to launch 3G services in India. TTSL is going to start the services in all the nine circles for which it won the spectrum this Diwali. That makes it before November 5.

What can 3G do for us?

The superior technology and bandwidth of 3G will add an invaluable dimension to modern life. New services will include person to person video, video live streaming and video downloads of entertainment, news, current affairs, and sport content in ways never seen before. In addition, there will be video messaging and global positioning applications. People will be empowered not only talk to each other while on the move, but also see what each other means. After all, a picture is worth a thousand words.

In a digital era characterised by a profusion of information, 3G offers an unprecedented level of personalisation to suit customers' individual interests and needs.

Person to Person Video Calls
People love video and mobile video is at the heart of vision. We can use our 3G devices to make a video call to our family - see them as we talk - and let them see us as well.

Entertainment
With 3G devices we will soon be able to access video clips of news and sporting events anytime, anywhere. We will be able to exchange "postcards", listen to music, play interactive games or book tickets to see live events. The device could alert us when our favourite sports team or entertainer is performing and it could even tell us where to find the best shopping or restaurants, based on where we are at the time.

News and Information
News, entertainment and a wealth of information tailor-made to meet each individual's specific interests will be available at the touch of a button.

Business
3G mobile linkups will routinely be used in daily business situations. We will hold video conferences with clients, send pictures, documents or data, and be able to receive instant feedback without meeting up or even being in the office. The technology will enhance business logistics and marketing, with applications meeting specific requirements of individual enterprises. Efficiency in time-critical situations, such as medical emergencies, will also improve through the use of 3G technology.

Global Positioning
The "always on" Global Positioning System (GPS) will offer centralised location-based intelligence that will greatly improve deployment of available resources in the field. In turn, operators in the field will enjoy superb navigation assistance, with instant access to street maps, traffic reports and weather information. Furthermore, customers calling via a 3G device could be directly linked to, and located by, service providers. The same application could make all the difference in cases of emergency.

M-commerce
Using our 3G "electronic wallets", we will soon be able to conduct financial transactions while on the move. Simply by keying in our own secure payment pin number, we will be able to place a bet, bid on an on-line auction, trade stocks or simply pay for our groceries or taxi fare.

For the already booming Indian Industry, having a 3G network will act as a catalyst in speeding the way things work in an accelerated way... !!!!!

P.S : The above is a piece of article written in view for the '

3G Life Blogger Contest

under the category of What is 3G life to you? Please do vote for this entry if you like it Thanks to Indiblogger and Tata DOCOMO for this opportunity.