Five Steps to Improving Business Performance through Customer Intimacy

An interesting article explaining the basics on leading towards Customer Intimacy:

You can download the complete article @ http://forms.madisonlogic.com/FormConfirmation.aspx?pub=88&pgr=136&src=2379&tgt=1657&cmp=2678&ast=10793&frm=443&pi=567914&up=2-567914-21-6-66-246-0


Customer Intimacy is one of three “value disciplines” that drive company success. In this white paper, you’ll learn how this strategic initiative can be implemented in five practical steps:

1. Plan: Clearly define the problem you’re trying to solve.

2. Capture: It all starts with the data. Where is your data? What does it tell you?

3. Predict: Using predictive analytics, you can anticipate customer actions. Which customers will switch their loyalty? Which will become more valuable over time?

4. Act: Use the knowledge you’ve gained to drive your decisions and optimize outcomes.

5. Expand: Build on early successes, using the cost savings and increased profits to fund next steps, and
continually expand and refine your initiatives.