The choice of your words determines the response you will get from the other party – whether it is your wife or your customer.
Here are 10 examples…..
Good example: Achieved the target of implementing the software onsite for 200 users 15 days before the deadline.
Bad example: To implement the software onsite.
This sounds more like a responsibility. The customer is mainly interested in knowing about your output.
Good Example: Built new premises to convert the study centre into a residential college accommodating 200 students.
Bad example: Building a new premise for the residential college.
Good example: Developed guidelines for 50 users to understand and use the new process for client handling.
Bad example: Developing guidelines to use the new process for client handling.
The customer will be amused with questions like: What guidelines? When? For whom?. The good example here answers these queries and shows your output rather than your responsibility.
Good example: Eliminated the use of thick brown tape for sealing the packages to reduce the cost by over 15 per cent.
Bad example: To eliminate wasteful of resources.
The customer will again have the questions like 'what type of resources?', 'how did your action help?'
Good example: Forecast a downturn in the FMCG business because of economic slowdown. Suggested measures to combat it and achieve the quarterly target.
Bad example: To analyse and forecast the market.
Good example: Introduced a new process to handle queries from potential customers to increase the conversion rate by 60 per cent.
Bad example: Introducing a new process to handle client queries.
Good example: Modernised a chain of 15 retail outlets across three states to meet the taste of urban youth.
Bad example: To modernise the look of retail chain outlets.
Good example: Organised reseller conferences in three cities while maintaining a close co-ordination with three internal departments and four vendors.
Bad example: Organising events like exhibitions and retailer conferences.
Good example: Recommended five new ways to ensure that the company is able to roll out the new version of its 'small car' before the launch of Nano [Images].
Bad example: Recommending ways for the company to roll out its new 'small car'
Good example: Secured first position in the university while pursuing MBA course and helped the college stand at the top of the list.
Bad example: University topper during MBA